AI Agents & Workflows
Property Investment Firm
MSOPI lead re-engagement across aged and live pools.
An n8n automation that re-engages aged property-investment leads and monitors live leads in real time, with a sales agent being added for outbound qualification.
Why it matters
Every property firm has a pile of aged leads: people who once showed real interest and then went quiet. Without a structured way to re-engage them, that pile just sits there as sunk marketing spend. Meanwhile live leads move through the funnel unevenly because the follow-up depends on who remembers to act.
Our n8n automation works both pools. Aged leads are enrolled into a re-engagement sequence that brings them back into contact, and live leads are monitored in real time so nothing stalls. A sales agent is being added to handle outbound qualification for both. Dormant interest becomes a working list instead of a graveyard.
Aged leads are worth working precisely because the acquisition cost has already been paid. The reason firms leave them sitting is not that they lack value, it is that re-engagement is repetitive and it is the first thing dropped when live enquiries compete for the same hour. Moving it into an automation removes that competition: the backlog gets worked whether or not anyone remembers to work it.
The problem
Aged MSOPI leads (people who had previously shown interest in property investment) sat dormant with no structured re-engagement flow. Live leads also lacked a reliable automation to move them through the funnel.
How it works
An n8n automation handles both aged and live MSOPI leads.
Aged leads are enrolled into a re-engagement sequence via a new task and n8n flow.
Live leads are monitored in real time through a separate active flow.
A sales agent is being added to handle outbound contact and qualification for both pools.
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