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Freedom HVAC

Marketing site for a licensed HVAC and appliance repair company.

A multi-page static marketing website for Freedom HVAC Services, a family-owned HVAC and appliance repair company serving Maryland, Virginia, and the DC metro area since 2009. Plain HTML, CSS, and JS with a single serverless API route for customer reviews, deployed on Vercel.

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Why it matters

When a furnace fails in winter, people search, click the first credible result, and call. A local HVAC company wins or loses that moment on how fast the site loads and how well it ranks for the right service in the right area. A heavy, slow framework site works against you here.

We built a fast static site with strong local SEO across every service and service area, plus real customer reviews backed by a single serverless endpoint. It loads instantly, ranks locally, and stays simple to maintain. No build pipeline to babysit, no bloat between the customer and the call.

Freedom HVAC screenshot 1

The problem

A local HVAC business needed a fast, SEO-strong web presence covering many services and service areas, with real customer reviews, but without the weight or cost of a framework and build pipeline. It had to rank locally, load instantly, and be simple to maintain.

What we built

  • 01Homepage plus about, contact, and blog index, with 12 service pages across heating, cooling, ductwork and air quality, and appliance repair.
  • 026 blog posts covering maintenance, efficiency, and repair topics.
  • 03FAQ accordion, infinite brand-logo scroll, responsive nav with dropdowns and touch handling, scroll-to-top, and smooth scrolling.
  • 04Reviews widget: star rating selector, submit, load, and admin delete, backed by a serverless endpoint.
  • 05Contact and callback forms with client-side validation.

Stack

FrontendHTML5CSS3Vanilla JavaScript (no build step)
BackendVercel Serverless Function (Node.js)
StorageVercel Blob StorageLocal JSON fallback
SEOLocalBusiness JSON-LDOpen Graphsitemap.xmlrobots.txtllms.txt

Outcome

  • Extensive local SEO: HVACBusiness schema, canonical URLs, and a machine-readable llms.txt.
  • Reviews storage auto-selects Vercel Blob when configured, otherwise a local file fallback.